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In today’s digital-first economy, online transactions are booming but so is online fraud. While fraud prevention tools are essential, they can sometimes go too far, blocking legitimate purchases and frustrating real customers. That’s where Riskified, an AI-powered fraud detection platform, is stepping in to make a difference.
In a recent collaboration with TickPick, a major ticket resale marketplace, Riskified helped tackle a growing issue: too many valid customer transactions were being mistakenly flagged as fraud and declined. For a business built on fast, frictionless purchases, these false declines were costing revenue and reputation.
The Problem with Traditional Fraud Filters
Many e-commerce companies rely on rigid fraud detection systems that err on the side of caution. While that helps catch criminals, it can also flag honest customers as suspicious especially when buying high-demand products like concert or sports tickets.
For TickPick, these overly aggressive fraud filters meant genuine buyers were being blocked at checkout. Not only was this frustrating for customers, but it also led to lost sales and damaged brand trust.
Enter Riskified: AI with Contextual Awareness
Riskified uses advanced machine learning and real-time data to determine whether a transaction is truly fraudulent. Unlike legacy systems that depend heavily on static rules, Riskified’s AI adapts to buyer behavior and risk signals across millions of data points.
In TickPick’s case, Riskified helped reduce false declines by over 30%, allowing more real customers to complete their purchases without unnecessary roadblocks.
Why This Matters for E-Commerce
False declines are an invisible killer in online retail. They don’t just cost sales they can lead to poor reviews, abandoned carts, and long-term customer loss. Retailers like TickPick are increasingly turning to smarter fraud solutions that focus not just on stopping crime, but on preserving the customer experience.
Riskified’s platform also offers chargeback guarantees, absorbing the liability of fraud so businesses can focus on growth instead of risk management.
A Glimpse into the Future of Fraud Prevention
This partnership underscores a major trend in the e-commerce world: using AI not just for efficiency, but for trust-building. As consumers expect seamless digital experiences, businesses must balance safety with convenience and AI may be the key to doing both.
For platforms selling high-value or time-sensitive goods, like event tickets, having the right fraud detection system can be the difference between a satisfied customer and a lost opportunity.
Final Thoughts
Riskified’s success with TickPick highlights how AI can evolve fraud prevention from a defensive tool into a strategic advantage. By reducing false positives and streamlining checkout experiences, platforms can better serve their customers while staying protected against fraud.
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