Veesion: AI-Powered Gesture Detection That Stops Shoplifting Before It Happens

A Paris-based startup, Veesion, is turning heads with its AI-driven approach to retail security. By analyzing customer movements—rather than faces—Veesion flags suspicious behavior via existing camera networks, alerting staff in real-time. With deployment in over 5,000 stores across Europe, Canada, and the U.S., and a fresh $43 million Series B in funding, the company is quickly scaling its non-intrusive, high-impact solution.

🚨 How It Works: AI That Reads Actions, Not Faces

Veesion’s algorithm monitors body gestures like:

• Items being concealed under clothing

• Multiple items collected into a bag

• In-store product consumption

• Packaging removal or tampering

• General ambiguous but suspicious movements.

These behaviors are flagged and automatically sent as short video clips to store staff through the mobile app. Staff can then decide whether to intervene, supported by visual context—no guesswork involved.

Emphasis on privacy: the system doesn’t rely on facial recognition or personal data—just movement patterns.

📈 Results: Dramatic Loss Reduction

Retailers using Veesion report:

• Up to 50–60% reduction in shrinkage—particularly in high-risk departments like health & beauty.

• One U.S. convenience store cut losses by half within three months.

• More than 85% of AI alerts are deemed relevant by store personnel.

The solution avoids harsh deterrents—like locked displays—preserving customer experience while optimizing security.

🌍 Scaling Globally with Fresh Capital

With a recent injection of €38M ($43M) in Series B funding, Veesion is aggressively expanding its U.S. footprint. Plans include opening a new American office and hiring over 80 more team members focused on engineering, AI research, and customer support.

Future ambitions extend beyond retail, branching into logistics, healthcare, construction, and even slip‑and‑fall detection.

🛡️ Why This Matters

1. Proactive Prevention
   Veesion intercepts theft attempts before they happen, shifting from reactive monitoring to real-time intervention.

2. Smart & Cost‑Effective
   Integrates with existing camera systems—no extra hardware needed, and quick installation (under 30 minutes).

3. Privacy‑First Design
   Works without tracking identities, reducing bias and respecting shopper anonymity.

4. Adaptable AI
   Gesture recognition improves with time, expanding into areas like inventory tracking and incident monitoring.

Veesion is redefining retail theft prevention by focusing on gesture-driven alerts over face recognition. Delivering impressive shrinkage reduction, respecting privacy, and scaling globally—this gesture-centric AI is more than technology; it’s a confident step toward smarter, customer-friendly security in physical stores.