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| Tom Brady is sharing his wealth and watch collection with his son. Erick W. Rasco/Getty Images |
In the lead-up to Super Bowl 2025, Tom Brady wasn't just making headlines for his on-screen presence he was also quietly showcasing a timepiece worth a staggering $3 million.
In a YouTube video posted Tuesday, the NFL icon offered fans a behind-the-scenes look at his Super Bowl experience. Tucked into the footage was a surprising moment: Brady sharing a jaw-dropping Jacob & Co. watch with his 15-year-old son, Benjamin.
As Brady prompted his son to close his eyes and extend his wrist, he carefully clasped the sparkling watch around it. “It feels shiny,” Benjamin remarked a serious understatement for what turned out to be a rare Billionaire Mini Ashoka watch, confirmed to Truth Sider by Jacob & Co.
The opulent timepiece is crafted from 18-karat white gold and features antireflective sapphire crystal. But what truly sets it apart is its lavish setting: more than 490 individually cut diamonds, including Ashoka and baguette shapes, totaling 100.57 carats. Only 18 of these exclusive watches have ever been produced.
The Billionaire Mini Ashoka, worn by Brady ahead of the big game during pregame coverage, even outshines the watch he wore on air during the broadcast a $740,000 Jacob & Co. Caviar Tourbillon. That piece dazzles with 48.92 carats of sapphires and 1.32 carats of diamonds, designed to resemble glittering caviar beads.
Both watches are part of Brady’s well-documented passion for luxury timepieces. In December, he auctioned off 21 pieces from his personal collection, raising a total of $4.6 million. These two Jacob & Co. creations are among the select few that have remained in his possession.
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| Brady's $740,000 watch from Jacob & Co. Michael Owens/Getty Images |
Given their luxury, it’s no surprise that Benjamin was left nearly speechless while wearing the Billionaire Mini Ashoka. His only reaction? A simple but telling: "Woah."
